Non-Traditional Radio Advertising Methods

One of the best ways to get word out about your product or service is to get the information on the radio.  While traditional radio advertising can be effective, it is not your only option for increasing awareness of your product throughout the station’s market.  Instead of creating an ad that will blend in with all of the others, consider these alternatives.

Non-Traditional Radio Advertising Methods

Sponsor a Segment

Many radio segments are sponsored by area businesses.  Often, this leads to the host speaking briefly about your business before a key piece.  For example, a business may sponsor the local weather report segment, or a review of sports activities.  Some companies may sponsor lighthearted segments, such as a daily joke or piece of funny news.  The possibilities in this area are varied, allowing you to find a segment that suits your particular product or service offering.

Sponsoring a segment can work on its own, or you can choose to run a traditional ad right after the segment is over, allowing you offering to both proceed and follow your segment of choice.

Get an On Air Interview

If you are generally personable, and are comfortable speaking on the air, an interview with a local radio host can be a great way to spread the word about your product.  This method can be especially helpful for writers, like Karen Salmansohn or Tom Clancy, as it allows for the opportunity to speak to some of the details that cannot be covered in a regular 30 second ad spot.

This method is also popular with those in the entertainment business and members of the art community.  It can also be beneficial for food-based businesses, such as restaurants and bakeries, as you can be more descriptive about your offerings, and can even provide samples to the hosts to comment on.

Live On Location Event

For businesses that are willing to host an event to draw public interest, inviting a radio station to broadcast live from your event can help entice people to stop by who may not have heard of the event otherwise.  Whether you are holding an anniversary sale, a safety fair, or a food sampling event, having a radio host on site for a few hours will give them the opportunity to speak about your event on a regular basis.  You may even be able to squeeze in an interview too.

An event like this is likely not a spur of the moment decision.  A certain amount of planning is required depending on the nature of the event you would like to host.  If you are going to utilize public spaces, like parking lots, you may need to get special permission to do so.

Sponsor a Radio Giveaway

We’ve all heard the radio host pause the music to announce a giveaway.  Normally, they have listeners call in for a chance to win a free product or service.  Most of the items given away on the air were donated to the radio station.  For compensation, the business or product gets mentioned on air repeatedly as the giveaway commences.

This can be a fun way to drum up some excitement about your product or service.  People love to win things for free, and they will associate your offering with the excitement they felt.  It also stands out from traditional advertising spots and creates a positive image of your brand.…

Starting Your Photography Focused Online Radio Station

No doubt you’ve heard the joke: he’s got a face for radio. Thereby implying that the individual would be best served far from the camera. So that’s why starting an online radio station that focuses on photography is a big deal. Most people would think the two are wholly incompatible but with the number of amateur photographers out there doing all they can to learn how to better hone their craft, this might be a marvelous endeavor.

Starting Your Photography Focused Online Radio Station

Starting the online station is fairly simple. But, if you don’t know much about that, we’d like to share some potential resources for you to get your station off the ground. Here’s a list of radio station hosting sites:

  • Broadcast Matrix
  • VosCast
  • citrus3
  • iradeo
  • Listen2myradio
  • casterfm
  • MyRadioStream

And now that you have some ideas as to where to put your radio station, you will need some additional ideas for topics on the new photography based station. Here are 7 potential topics for your first week of shows:

  1. Low light photography tips– There are the occasions when dark scenes make for great images, but understanding how best to use low lighting to your advantage will make a marvelous first edition tutorial on your new radio station.
  2. Functionality– Beginning photographers have a tremendously large learning curve. So, when they first choose to put finger to film they will need to know all there is to know about what functions their camera can provide for them. Obviously you can’t go through the list of every single camera available, but you could spread this topic out over several name brands and their key functionalities.
  3. Adobe Creative Suites– No photo editing discussion is complete without coverage of Creative Suites. This too could be a multi-leveled topic. You could focus on specific aspects for several different show editions. To learn more about Creative Suites, namely Photoshop, you should read this.
  4. Exposure– Doing a show on this topic will mean you spend a lot of time learning about ISO, aperture, and shutter speed. Trying to explain this topic to your listeners might prove hugely challenging, perhaps even impossible. But you can do some serious research right here to better understand it for yourself.
  5. Lighting– No one listening to your show will ever completely conquer the lighting troubles that all photographers face. The best thing to share with them is their need to start learning about light by spending a good amount of their beginning photography time outside. Discover additional information about lighting by clicking this.
  6. Depth– It will seem pretty easy initially, but as your listeners get more involved in their photographic pursuits they will begin to understand that it is far more complex than they’d originally anticipated. Controlling the variables and understanding the apertures will make a tremendous difference.
  7. Composition– This is all about how you organize all the images within one photo. And all the major photography tricks will come into play when you start determining how to compose a finished piece. There are a lot of rules to discuss and they could make their own shows: rule of thirds, rule of negative space, and rule of visual paths.

If you want additional options for topical shows on your new station, read more about photography right here.…

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