Talk radio can be a great way to share valuable information. And internet radio allows you to reach listeners regardless of where they are located. But, to make sure your listeners keep coming back day after day, you have to make sure that your topics remain fresh and interesting. For those who focus their efforts on the topics of business, entrepreneurship, and the free market, here are some great topics you can cover to keep your listeners enticed.
The Elevator Speech
An Elevator Speech is a critical part of every businessman’s repertoire regardless of their industry or position. It involves honing the information you need to present down into a quick 30-second snippet designed to intrigue and entice the listener quickly and effectively. This technique can apply to sales pitches, investment requests, or even hiring efforts.
Focusing a radio show on how to craft a strong Elevator Speech can be useful to a wide array of listeners. You can focus on the dos and don’ts of creating a strong pitch, and even take calls from listeners to discuss their perspective or answer their questions.
Most people don’t think of passive income in regards to their business. But taking the time to figure out how to take things that have already been created and use them to generate income over the long-term can be an excellent strategy for business success. For example, creating an online class or e-book only has to be done once. But, once it is complete, you can continue selling it for as long as you want.
The passive part comes from the fact that no additional effort is needed in regards to the product after its initial iteration. However, it remains valuable over time and can provide a source of income, often through sales over time.
There are professional in almost any business sector who may be appropriate to interview. You can reach out to people like Stephen Collins to get their perspective on current industry happenings related to their area of expertise. That way, you can have input from successful professionals who can give advice to listeners who are interested in pursuing similar career paths.
The Gig Economy
The gig economy has become more prevalent since Millennials have come storming onto the job market. Now that this generation is dominating the workplace, the influence of these priorities will likely continue. That means that current businesses need to be open to adapting to those preferences, or else they may have issues finding the kinds of employees they may need over time.
Additionally, the gig economy can actually provide businesses with a range of benefits if they harness its power properly. For example, a company may have more access to high-quality professional who prefer to specialize in their career. They can hire the top-notch talent they need for a specific project. Then, once everything is complete, everyone can part ways as previously agreed. Often, this is more convenient and cost-effective than going through a complete hiring (and layoff) process for a professional that is only required for a short time.
There are numerous other topics that can be appropriate for talk radio shows focused on business. In some cases, you may find places to elaborate organically while working through these topics. So, whenever you have a show going, consider if any points can be expanded upon. If so, then consider that a great topic for another day.